4-2 Blog: Effectively Impacting the Consumer Through Digital Media
For "The Tale of the Tiger: Customer Service," what was done successfully to meet the wants and needs of the target audience was the title itself. The article was titled, “Tale of Tiger’s Big Adventure Highlights Airport’s Commitment to Customer Service.” The title alone shows that they are committed to customer service, which is one of the most important things of any company. Customers who read the title will get curious as to how this company was exceptional in customer service. They will read the article to see what the company did and afterwards, they will feel more comfortable going to Tampa's Airport. Also, what was done to meet the wants and needs of the target audience was that this article explained how one employee went above and beyond for a little boy. This shows that the employees of this company care a lot about their customers and want to make sure everyone is happy. This act of kindness proves that this...