6-2 Blog: Marketing Perspective
I’d be lying if I said that I didn’t follow any influencers. I think now, more than ever, people are starting to become “influencers” and it’s something that’s been growing within the past year, although it’s been happening for years now. I follow a ton of fashion bloggers like Jean Wang of Extra Petite and Wendy from Wendy’s Lookbook. I also follow a lot of beauty youtubers. When my favorite fashion bloggers promote a product they like, I do my research by reading reviews and then, I make a purchase. I feel more at ease when an influencer promotes a product than when a celebrity promotes it. It feels more real and genuine when an influencer does it. With influencers, I noticed that brands and companies are reaching out to influencers more than celebrities. I personally would buy an item from an influencer than a celebrity because celebrities are well-known public figures. They can make tons of money off of anything whereas, if an influencer were to promote an item, their opinion ...